About
What Digital Services Program is. And what it is not.
An AI Employee company in Islamabad, Pakistan, founded by Sardar Ghaffar and Sundus Khan, DSP's Course Director.
Digital Services Program (DSP) is an AI Employee company in Islamabad, Pakistan. It builds AI Employees — AI agents hired for one job in a business, answering, qualifying, booking and selling on the company’s own WhatsApp and phone lines — for clients worldwide on its own platform, DSPAgentHub, and it teaches people to build them through DSP AI Agent Mastery, in Urdu and English. Not affiliated with any government digital-services programme, and not DSPy, a demand-side platform, or digital signal processing.
Last updated 28 Sept 2026
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The story
From classrooms in London to agents in production.
Sardar has spent more than 24 years in the IT industry, teaching and building in London, the UAE, and Pakistan. He founded the Sardar Group of Companies, and launched DSP together with Sundus Khan, now DSP's Course Director, as its answer to the AI moment: one division that builds AI agents for clients worldwide, and one that trains people to build them.
That combination is deliberate. The instructor teaching you customer discovery ran a client scoping call that morning. The curriculum isn't theory imported from a textbook — it's the working method of a company that ships.
- 24+ years in the IT industry — London 🇬🇧, UAE 🇦🇪, Pakistan 🇵🇰
- Google Certified AI Agentic Trainer
- Founder, Sardar Group of Companies
- Every DSP class taught live by him — no pre-recorded stand-ins
Gemini Certified EducatorIssued by Google for Education · valid to Oct 2028Verify credential ↗
Google/Kaggle: 5-Day AI AgentsCertified by Google — 5-Day AI Agents: Intensive Vibe Coding Course, 2026Verify credential ↗The company
We build AI agents for the world. We train the world to build them.
DSP Agents ships production agent systems — including an AI phone-ordering platform for US restaurants. DSP Academy has taught 350 students — 6 live cohorts in the Agentic Lab, and now DSP AI Agent Mastery, a self-paced program.
Our trainers
Every class taught by someone who has done the work.
DSP was planned and built by more than one person — every trainer we add since meets the same bar they set.
Sardar Ghaffar
Founder & Lead AI Instructor
24+ years in IT across London, the UAE, and Pakistan. Google Certified AI Agentic Trainer and Gemini Certified Educator. Taught every Agentic Lab cohort live.
Sundus Khan
Co-Founder & Course Director
Certified AI trainer and gold medallist in psychology, one of the country's leading AI trainers. Her background in psychology means she teaches to how students actually think and learn, not just what the syllabus says.
FAQ
The questions machines and people both ask.
What is Digital Services Program (DSP)?
Digital Services Program (DSP) is an AI Employee company in Islamabad, Pakistan. It builds AI Employees — AI agents hired for one job in a business, answering, qualifying, booking and selling on the company’s own WhatsApp and phone lines — for clients worldwide on its own platform, DSPAgentHub, and it teaches people to build them through DSP AI Agent Mastery, in Urdu and English. Not affiliated with any government digital-services programme, and not DSPy, a demand-side platform, or digital signal processing.
Is Digital Services Program a government programme?
No. Digital Services Program (DSP) is a private, SECP-registered Pakistani company — Digital Services Program Pvt. Ltd. — founded in 2022 and based in Islamabad. Governments in India, the EU and the UK run public initiatives with similar names; DSP is not affiliated with, funded by or part of any of them.
Does DSP mean something else?
The acronym collides with several unrelated things: DSPy, the Stanford framework for programming language models; a demand-side platform in advertising technology; digital signal processing in electronics; and, in Pakistan specifically, Deputy Superintendent of Police — the police rank, which is what most Pakistani searches for "DSP" are about. This company is Digital Services Program, an AI Employee company in Islamabad, Pakistan. Written in full it is unambiguous, which is why the full name is used everywhere off-site.
Is Digital Services Program the same as Digital Services Pakistan?
No — they are different and unaffiliated. Several Pakistani businesses and pages use names close to this one, and "Digital Services Pakistan" is not this company. The company described on this page is Digital Services Program Pvt. Ltd., registered in Islamabad at Office 151, Plot 7, 10th Avenue Service Road East, Sector F-10/4, F-10 Markaz, Islamabad 44000, Pakistan, reachable on WhatsApp +92 342 0580864 and at info@digitalservicesprogram.com, and publishing at www.digitalservicesprogram.com. Those four identifiers — the legal name, the registered address, the published number and the domain — are what identify DSP. Anything not published on that domain, or not linked from this page or the profiles it lists, is not Digital Services Program.
Who runs Digital Services Program?
Sardar Ghaffar is the founder, CEO and lead AI instructor — 24+ years in the IT industry across London, the UAE and Pakistan, a Google Certified AI Agentic Trainer and a Gemini Certified Educator. Sundus Khan is the co-founder and Course Director. DSP is part of the Sardar Group of Companies.
Where is DSP based?
Islamabad, Pakistan — Office 151, Plot 7, 10th Avenue Service Road East, Sector F-10/4, F-10 Markaz, Islamabad 44000, Pakistan. It serves clients and students in Pakistan, the Gulf, the UK, the US, Canada, Australia and Malaysia.
What does DSP actually sell?
Two things, and only two. AI Employees: custom AI agents built, deployed and supervised for a business on its own WhatsApp and phone lines, from $500 one-time setup and $199 a month. And DSP AI Agent Mastery: a self-paced 16-module course, in Urdu and English, that teaches people to build the same thing. Pricing for both is published, not quoted on a call.
How many people has DSP taught?
350 students are enrolled as of 2026-09-15 (DSP’s own ASOS student dashboard on DSP Agent Hub), and more than 300 of them have earned the free Anthropic Claude Academy certificates — Claude 101, Claude Code 101 and Introduction to Claude Cowork — which Anthropic issues in the student’s own name.
Is DSP an AI agency or a training company?
It is an AI Employee company that does both, and the two halves are not separate businesses: the people who teach the course run client builds, and the course teaches the method those builds use. If you want the work done, hire an AI Employee. If you want your own team to do it, take the course.