DSP · AI Employee company
DSP builds AI Employees for business — and teaches you how to build them yourself.
Learn · AI Agent MasteryBuild · DSP Agent HubDeploy · AI Employees
Salaam, is the AI program still open? How does it work?
Walaikum salaam! Yes — AI Agent Mastery is self-paced with lifetime access, and you build one real AI Employee. Are you learning for a job, your own business, or client work?
My own business. I run a salon in Rawalpindi.
Good fit — in Module 7 you build a booking agent for your own WhatsApp. Want the details now, or a quick call with the team first?
→ Lead qualified · CRM updated · Follow-up scheduled 10:00 tomorrow
Send the details.
→ Payment confirmed next morning · marked WON · handed to onboarding
Illustrative conversation. Zara's real job is DSP's own admissions line — message her on WhatsApp and interview her yourself.
The evolution of work
Five steps from a page that displays to a team that works. Most businesses are still on step one.
Your business, visible. It shows information and waits.
Scripted answers to expected questions. Off-script, it breaks.
Understands a goal, picks its tools, completes the task.
An agent with a job description, knowledge, memory, tools, and guardrails — doing one real job in your business, around the clock, and reporting its work.
Several Employees on one team, handing work to each other.
Meet the AI Employees
Four roles DSP builds and runs today. Every one has a job description, a knowledge base, the tools to act, and a human to escalate to — and reports its work on DSP Agent Hub.
Every lead answered in seconds, 24/7 — and a sale is only marked won once the money is confirmed.
The same fifty questions answered instantly, all day — your team gets only what needs a human.
A calendar that stays full around the clock — and fewer no-shows.
Every call answered on the first ring, the complete order taken and confirmed — even in the dinner rush.
See the full team, the honest human-vs-AI comparison, and how hiring works →
DSP Agent Hub
ASOS — AI Sales OS · Close deals while you sleep.
DSP Agent Hub is the platform every DSP AI Employee runs on — and the system DSP runs its own admissions on. Leads, conversations, follow-ups and sales in one pipeline, with AI insights and a weekly digest. Zara works inside it; so does your data, in your own isolated tenant.
Modules listed are the live product's own. Everything a DSP Employee reports — every conversation and every outcome — lands here.
Real business proof
PKR 4.2M+
closed through DSP Agent Hub
Source: DSP Agent Hub (ASOS) dashboard, Rs. 4,232,000
as of 15 September 2026
DSP’s own sales, recorded in the platform. Direct payments outside the system are not included.
Sales and time-to-live: DSP Agent Hub, DSP tenant, as of 15 September 2026. Leads and zero-takeover rate: Agent Hub Reports, 90-day view, as of 11 September 2026. Students: ASOS dashboard, as of 15 September 2026. Our own numbers, updated from the dashboard, never estimated.
DSP distribution engine
DSP earns its own demand: a Facebook page in the millions of views, a WhatsApp line an AI Employee answers, and a pipeline that closes. Each stage, from its own dashboard.
Each figure is read from the platform named under it, using that platform's own metric. Views are views, not people; periods differ by stage and are stated. Nothing is combined across platforms. Revenue: DSP’s own sales, recorded in the platform. Direct payments outside the system are not included.
How it works
A model on its own answers questions. Give it a role, your knowledge, memory, tools, connections, a workflow, guardrails and a loop — and it does a job. This is the system behind every DSP Employee, and the syllabus of AI Agent Mastery.
AI Agent Mastery
DSP AI Agent Mastery — Zero to Master is the education gateway into the DSP ecosystem: recorded lectures, one real AI Employee built from an empty folder to a live URL, then your own. The method is the one DSP's team uses on client builds.
Taught by Sardar Ghaffar, the founderTeaching technology since 2002 · Google-certified AI trainer · Anthropic-verified educatorWhat you leave with
One AI Employee, live on a public URL — then your own.
What you build
The build every Mastery student ships — a simplified version of the multi-tenant agents DSP runs for clients.
Mohsin · United Kingdom — A finance professional with no software background. He built his first website and AI agent in the program and deployed it live.
DSP student · Pakistan — Earned PKR 60,000 from AI work before he had even finished the bootcamp.
Student stories are real recordings, shown with consent. Results depend on the work you put in — individual students, not a promise of income.
The DSP ecosystem
One path, whether you start as a student or as a business owner.
16 modules, one real AI Employee built from an empty folder to a live URL. Self-paced, lifetime access.
Explore the program →Build your own on the method DSP uses — or have DSP build one for you, live in 7 days on Agent Hub.
Meet the Employees →Sales, support, bookings and phone orders handled on the channels your customers already use.
See published pricing →Several Employees on one number, handing work to each other — the AI Sales Team package.
The team package →Global
AI Employees work on WhatsApp and phone lines in any time zone, in English and Urdu. DSP's students and clients come from 8 countries; the company itself is registered in Islamabad, Pakistan.
Learn to build them. Deploy them. Scale them.
Prefer to talk? WhatsApp +92 342 0580864
FAQ
A trained AI agent that handles one job in your business — sales, support, bookings, or phone orders — on your own WhatsApp number or phone line, 24 hours a day. It has a job description, a knowledge base, tools, guardrails, and a human it escalates to.
DSP Agent Hub (ASOS — AI Sales OS) is the platform every DSP AI Employee runs on: leads, conversations, follow-ups, sales, AI insights and analytics in one pipeline. DSP runs its own admissions on it — Zara, our AI Sales Employee, answers the DSP WhatsApp line.
Both doors are open. DSP builds and runs AI Employees for businesses — live within 7 days of a discovery call, with published USD pricing. Or you learn to build your own in DSP AI Agent Mastery, the same method our team uses.
Yes. That is the audience Mastery was built for. You describe what you want and Claude Code writes the code. Your job is to plan, direct, test and ship — which is what the program teaches. If you can write a clear WhatsApp message, you can write a Job Description.
Two kinds. The DSP Master certificate has a public verification page showing the live agent you built — proof of work, not attendance. Separately, Module 3 walks you through Anthropic’s free Claude training, so you finish holding three of their completion badges with your name on them. Neither is a university accreditation; what employers and clients actually check is the working agent behind the link.
Lectures are taught in an Urdu–English mix, the way DSP teaches live. All templates, slides and downloads are in English. Subtitles are provided. AI Employees answer customers in either language.
Research
We are asking what actually stops people in Pakistan and the Urdu-speaking diaspora from learning AI. Ten questions, anonymous, no phone number — results published free. Take the survey →